The Yellow Pages are so 1999. Even television as we once knew it has changed: 42% of home televisions are now equipped with digital recording systems that allow them to fast forward through commercials. Attorneys and law firms of all sizes have to accept that the business development landscape has changed and Social Media is the present.
With Facebook now acting as its own search engine, bringing up search results from inside and outside of Facebook, many of your potential clients know that they never have to leave the world’s most popular site (over 1 billion members spend almost 55 billion minutes per month on Facebook). Additionally, taking your networking to the Internet provides the opportunity to build a bigger sphere and drive more traffic (aka potential clients) to your website.
Over 95% of individuals performing an online search use Google. For many obvious reasons, first page placement on a Google search is ideal. A strong Social Media presence can impact search results. Whether you are interested in building your personal brand (television pundit, go-to legal resource) or your law firm’s brand (yes, to stay relevant you must ‘brand’ your law firm), becoming a thought leader in your field (through the assistance of a properly cultivated blog), and/or expanding your network (bringing in quality new business) you must consider a Web Presence campaign.