As you are probably discovering yourself, the old ways of Search Engine Optimization (SEO) are no longer serving you / your law firm in terms of a Search Engine Results Page (SERP). And by old, we mean 2012. If your SEO company is guaranteeing results via linking, directories, and other vague promises, RUN (this is…
As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools…
Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’ According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized”…