Pay Per Click marketing. What IS this magical potion for getting to Page 1 of a Google or other search engine search? Essentially, it’s pay-to-play. If you spend enough money, your law firm’s website will end up on the first page of a Google search, with the designation of “Ad” next to your name. See…
Congrats to attorney Barry P. Goldberg on having his legal blog picked up by media outlets across the country! Our legal marketing blog is full of articles stressing the importance of quality content for your blog (read more on quality vs. quantity content marketing here). There is simply no denying that quality content will blow…
What many attorneys don’t get is that when it comes to content marketing (i.e. blogging), it is not just about quantity. In fact, quality is just as important. Google and the other search engines are getting smarter when it comes to sniffing out real, relevant content over mass-marketed, generic words that don’t provide the searcher…
If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile…
For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end…
We’re hiring — again! If you, or someone you know, is a good fit for the Marketing Manager job below, please get in touch with us! Job Description As a marketing manager with a sales focus, you will have a direct impact on driving our customer growth every day. You will be the point of…
Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important…
“I hate Facebook.” “I don’t understand the point of Facebook.” “Facebook is for photos of babies and grandbabies.” These are a few of the most common excuses we hear from attorneys as to why their law firm doesn’t need to be on Facebook, the world’s largest social network and a search engine unto its own.…
Legal blogging (i.e. content marketing) cannot be overlooked for attorneys looking to compete in today’s digital world. Whether the objective is purely SEO (driving potential new clients to your website), thought leadership (establishing oneself as a go-to in a particular practice area), or a combination of the two, fresh content is the way to get…
It’s November, which means the Holidays are just around the corner… Do you have your holiday marketing strategy in place? With a 90+% open rate (aka lots of eyeballs on your marketing piece, thinking about you), we suggest a professionally designed holiday card. A card that the recipient can easily associate with you and one…