Legal blogging (i.e. content marketing) cannot be overlooked for attorneys looking to compete in today’s digital world. Whether the objective is purely SEO (driving potential new clients to your website), thought leadership (establishing oneself as a go-to in a particular practice area), or a combination of the two, fresh content is the way to get in front of your target audience.
So now that you’re convinced you have to blog for business development, you’re probably curious as to where you start. One of the most popular questions we are asked by lawyers is “what do I write about?!” If you’re like most attorneys we know, you have the content at your fingertips.
Blogging ideas for lawyers
Don’t let writers block keep you from raising your online profile. There are countless topics for consideration, and we’ve listed just a few… For more inspiration, contact one of our legal marketing pros. We’ll get you set up with a user-friendly blog and help you determine the best course of action for your blog to take.
1. Current Court Decisions. Blog about a decision that just came down that relates to an area in which you practice, helping to establish your ‘expert’ status.
2. Practice Area(s). Cover news, information, and resources related to your / your firm’s practice area(s).
3. Process & Productivity. Show clients that your firm is leading the charge on streamlining practices, productivity, and more.
4. Legal Writing & Research Tips. There’s no shortage of new attorneys (and even not-so-new attorneys!) who are looking for guidance on how to maneuver the countless research programs and databases out there.
5. The Business of Law. The legal profession, not known for being quick to change, has seen an unprecedented acceleration in the past few years. Market forces have forced law firms to reevaluate fee structures, client services, hiring practices, and more.
6. Current Trends & Issues. If it relates to your practice area(s), even better!
It’s important to dedicate time each week to writing blog posts, or reviewing the blog posts written on your behalf (adding your voice for authenticity). If you simply do not have the time to write a few short articles a week, don’t stress. Our team of attorney-writers can help you prepare insightful, quality content in no time.
For more information on how and why to set up a law firm blog, reach out to our knowledgeable legal marketing team.