Join attorney, social media expert, and seasoned speaker Kristen Marquis Dennis of WebPresence, Esq. for a not-to-miss presentation brought to you by the Orange County Women Lawyers Association and the Orange County Bar Association. During this educational, interactive, and informative lunchtime presentation Kristen will share tips on how to strengthen your marketing efforts and grow…
A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. Facebook vs LinkedIn When it comes to professional networking, LinkedIn…
Join attorney and social media expert Kristen Marquis Dennis on May 19 at the Beverly Hills Bar Association for an informative, interactive presentation on marketing, social media, and business development for lawyers. This seminar qualifies for 1 hour of Ethics MCLE. It’s a modern reality that a majority of us (your potential clients included) spend…
On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted. Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of…
LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn. Just as with in-person marketing, online marketing requires the thoughtful and strategic…
If, like many attorneys utilizing social media for business development, you relied on Google’s Authorship feature to link your own content or articles, then you may have been disappointed when this feature was laid to rest a few months back. Just three years after the search engine giant allowed authors to publicly identify themselves via…
Search engines determine the success of law firm websites by deciding how many clients and potential clients they refer to the site. Earlier this year, Google started penalizing sites that push out spam content and rewarding sites that publish original content. For years, marketers focused on keyword and link building to drive SEO and dominate…
In a recent opinion, the State Bar of California shared the circumstances under which the Rules of Professional Conduct apply to blogging attorneys. In other words, at what point does blogging about your practice (areas, successes, cases, etc…) become something the State Bar might be interested in, and not because your dynamic use of images…
A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with…
When researching services or products online, it is common practice in our online world to perform a quick Google search for company or business reviews, including attorneys and law firms. Which leads us to ask: What does your online presence say about your practice? A recent survey reported that 58% of the participants viewed Yelp,…