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Daily Archives: April 6, 2015

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Content Marketing vs Key Word and Links: An Update

BlogBy Kristen Marquis Dennis, Esq.April 6, 2015

Search engines determine the success of law firm websites by deciding how many clients and potential clients they refer to the site. Earlier this year, Google started penalizing sites that push out spam content and rewarding sites that publish original content. For years, marketers focused on keyword and link building to drive SEO and dominate…

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