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Category Archives: Legal Marketing

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Active Users on Social Media Worldwide Tops 3 Billion

Legal MarketingBy Kristen Marquis Dennis, Esq.August 8, 2017

As we’ve talked about, social media is not just a passing phase. Indeed, it’s become one of the most popular forms of social interaction across the world. Any personal feelings about social media aside, for professional reasons, your law firm / legal services business needs to be in front of potential and current clients, or…

The Importance of Visuals in a Content Marketing Campaign

Legal MarketingBy Kristen Marquis Dennis, Esq.May 25, 2016

Content marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason. While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect…

Pay Per Click Marketing: Examining the Cost, Effectiveness, & Value for Lawyers

Legal MarketingBy Kristen Marquis Dennis, Esq.March 31, 2016

Pay Per Click marketing. What IS this magical potion for getting to Page 1 of a Google or other search engine search? Essentially, it’s pay-to-play. If you spend enough money, your law firm’s website will end up on the first page of a Google search, with the designation of “Ad” next to your name. See…

We’re Hiring – Marketing Manager

Legal MarketingBy Kristen Marquis Dennis, Esq.December 1, 2015

We’re hiring — again! If you, or someone you know, is a good fit for the Marketing Manager job below, please get in touch with us! Job Description As a marketing manager with a sales focus, you will have a direct impact on driving our customer growth every day. You will be the point of…

Lawyers Can’t Ignore Holiday Marketing

Legal MarketingBy Kristen Marquis Dennis, Esq.November 4, 2015

It’s November, which means the Holidays are just around the corner… Do you have your holiday marketing strategy in place? With a 90+% open rate (aka lots of eyeballs on your marketing piece, thinking about you), we suggest a professionally designed holiday card. A card that the recipient can easily associate with you and one…

How Much Does Your Marketing Cost You Per Client?

Legal MarketingBy Kristen Marquis Dennis, Esq.September 19, 2015

As we have discussed in this blog ad infinitum, online marketing is a must for the modern day attorney. Whether you strategy is lead generation or thought leadership, the world wide web offers unlimited opportunities for business development for lawyers. It’s about putting together the right campaign to help you / your law firm achieve…

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