As we’ve talked about, social media is not just a passing phase. Indeed, it’s become one of the most popular forms of social interaction across the world. Any personal feelings about social media aside, for professional reasons, your law firm / legal services business needs to be in front of potential and current clients, or someone else will.
A recent report (and images, below) from Hootsuite and We Are Social shows just how big of a deal these social networking sites are:
Yep, you read that right. The number of people using social media around the world has just passed the three billion mark. That’s 40% of the world’s population.
And what’s more, as the internet finds its way into new parts of the world (thanks, in large part, to mobile plans), that number only continues to grow.
A Focus on Facebook
Social media sites pop up left and right, but one thing stays the same: Facebook. The world’s most popular social networking site that only continues gain users, there are very few law firms and/or businesses that don’t need to maintain a strategic, professional presence o the social media giant. And we don’t mean haphazardly throwing some photos together for a B-list cover photo collage and posting (without photos!) here or there. We mean legitimate, impressive, and professional — just like you.
As the numbers show, Facebook is dominating the online world and much of that activity is coming from smartphones (one more reason to have a responsive, mobile-friendly website!). With almost the same number of men and women using the site, you can easily reach your key demographic. And with expertly managed Facebook ads, that targeting gets even more specific and effective.
Don’t Forget About LinkedIn
LinkedIn, long deemed the social networking site for professionals, seems to be in it for the long haul as well. With 109 million active users, many of them potential referral sources, clients, and fellow networking opportunity seekers, this site can be a great resource for the savvy lawyer or business professional. Share professional achievements, speaking engagements, news and blog posts, all the while connecting with like-minded professionals and watch your business grow.
A social media marketing campaign should follow a clear strategy focused on your specific practice or business needs. There is no one sized fits all approach to social media marketing for lawyers or professionals, and if a marketing company tries to sell you on one, run. Just like your practice is unique, so should be your online presence. For more information on how our legal marketing experts can create an online marketing campaign specific to your firm / business, contact the marketing professionals at WebPresence, Esq. today.
You can view the full report here.