Content marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason.
While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect of the rather complicated search engine optimization and online marketing equation. And we say ‘complicated’ because it’s not just content, it’s the quality of your content that matters. In other words, those short, poorly written blog posts you’re paying a marketing firm to post on your law firm’s website really aren’t doing much for your website’s ranking or your SEO efforts. At WebPresence, Esq., our attorney-writers draft unique, high-quality content that is specific to your firm, your practice areas, and your short-and-long-term goals (SEO? Thought leadership? Media mentions?).
But back to images… Compelling visuals on your website, in your social media marketing campaign, and throughout your marketing efforts can be game changers. And by that, we mean true lead generators. Visuals can mean photos, memes, and/or video.
Visual Content Marketing Stats
Firm-branded images can make the difference in your web marketing campaign and differentiate your firm from the ‘competition’.
Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. Read content equals valuable content.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Do you want to be remembered down the road when that potential client needs an attorney?
Of course, the images you share have to ‘make sense’. Posting a photo of the scales of justice along with your latest blog post is not going to compel anyone to take a closer look.
Content with relevant images gets 94% more views than content without relevant images.
Infographics and Videos
Take your content marketing efforts to the next level with firm-branded infographics and videos. An infographic is an interactive visual image such as a chart or diagram used to represent information or data. Check out personal injury attorney Barry P. Goldberg’s ‘Accident Resource Center’ for an idea of infographics that drive the right kind of website traffic (aka potential clients, not looky-loos).
Infographics are ‘liked’ and shared on social media 3 times more than other any other type of content.
As effective as infographics can be, very few law firms actually capitalize on this form of content marketing.
When it comes to video, law firms really have an opportunity to stand out among the crowds. Videos can be short, catchy stop animation clips (what’s stop animation? Check out an example here.) or longer, more instructive introductions to you and/or your firm.
Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
Is it time for you to update your content marketing strategy with eye-catching, firm-branded visuals that capture a prospective client’s attention? Reach out to our legal marketing team today to learn more.