LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn. Just as with in-person marketing, online marketing requires the thoughtful and strategic…
DetailsIf, like many attorneys utilizing social media for business development, you relied on Google’s Authorship feature to link your own content or articles, then you may have been disappointed when this feature was laid to rest a few months back. Just three years after the search engine giant allowed authors to publicly identify themselves via…
DetailsSearch engines determine the success of law firm websites by deciding how many clients and potential clients they refer to the site. Earlier this year, Google started penalizing sites that push out spam content and rewarding sites that publish original content. For years, marketers focused on keyword and link building to drive SEO and dominate…
DetailsIn a recent opinion, the State Bar of California shared the circumstances under which the Rules of Professional Conduct apply to blogging attorneys. In other words, at what point does blogging about your practice (areas, successes, cases, etc…) become something the State Bar might be interested in, and not because your dynamic use of images…
DetailsA billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with…
DetailsWhen researching services or products online, it is common practice in our online world to perform a quick Google search for company or business reviews, including attorneys and law firms. Which leads us to ask: What does your online presence say about your practice? A recent survey reported that 58% of the participants viewed Yelp,…
DetailsYou have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty. How do you determine if your social media marketing plan is successfully working for your law firm? In the early stages of…
DetailsLaw firm marketing, like all professional services marketing, is in the midst of a digital revolution. Traditional techniques for generating leads, cultivating prospects, and making connections are becoming less and less effective. Today, many law firms are being found and vetted online. Technology, your potential client’s immediate expectations, and changing demographics are driving professional services…
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