Social Networking Statistics: The Who, What, Where, Why of Social Media for Law Firm Business Development

Ever wonder who’s really using the various Social Networking sites; such as LinkedIn, Facebook, and Twitter? We thought so. As you can see, it’s not just tweens. In fact, isn’t time your law firm is reaching your target audience (30 – 55 year olds)? WebPresence, Esq. is a cutting-edge Web Presence Management company built by…

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LinkedIn for Lawyers: The 5 Basics

We’ve all heard the LinkedIn hubbub — how it enables two professionals who would likely never have the opportunity to meet in person to connect in a mutually beneficial way; and for lawyers specifically, how it can create a strong referral network that crosses state lines (a little interstate commerce never hurt anybody). But the question is, how can you make this fabulous networking tool work for you?

5 Tips that will assist every attorney in building a strong LinkedIn presence:

1. Time – I know, you probably don’t have much of it. And the time you do have is spent billing in 6, 12, 15-minute increments. But if you want LinkedIn to work for you, you have to spend time on the site, as described below…

2. Make Your Profile Pretty – Ahhh, yes. Back to that thorny time issue (see #1).  But I promise you, spending 20, 30, 60 minutes creating your online resume and utilizing the profile enhancement tricks that LinkedIn provides will be worth every minute you spend.  90% of individuals perform online research before making a decision (including which lawyer to hire), so make sure your LinkedIn profile shines.

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Google Plans to Penalize Over-Optimizers

Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’  According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”  In other words, if you are paying a marketing or SEO group to buy tons of links on link-building sites or spread your links across non-ranked/unverified blogs, Social Media accounts, and online directories, Google will hold it against you.

Google has been working on this penalty for months and plans to roll it out in the near future. The penalty’s goal is to “level the playing field” and give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.  Make sure that you and/or your legal marketer is contributing relevant, educational, and informational content to your blog — and not only for ethical reasons.

Matt Cutts, head of Google’s Webspam team, said about over-optimization:

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4 Social Media for Lawyers Myths Debunked

Like many attorneys unaccustomed to the fast-paced, stereotypically-teenaged world of social media, you’re probably wondering what, if any, effect LinkedIn or Twitter or YouTube (to name a few) will have on your practice’s bottom line. You are interested in developing your practice, strengthening your local (and maybe not so local) reputation, and bringing in new…

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Legal Blogs for Business Development

Still questioning the impact of Social Media, specifically a ethically-sound, informative blog on your legal practice?  Wonder no more… According to Hubspot’s The 2012 State of Inbound Marketing, blogs and LinkedIn (a fabulous tool for disseminating your blog posts) are the top two online media accounts for generating new business.  The report shows that 57% of companies with a blog have acquired a customer from it — it’s time to bring your law firm into the realm of new media and countless business opportunities.  Of course, you must keep in mind that a legal blog needs to be educational and provide accurate, relevant information.

As with any marketing tool, consistency is key. Common sense dictates that the more often a law firm updates its blog, the more likely it is to generate a new client from the blog (or speaking appearances or increased exposure in a certain space, for example, and depending on the blog’s aim).  Several updates a week is ideal, but don’t despair: 2/3 of businesses who blog weekly found that the blog generated new business. Your Web Presence matters.

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Want to Build Your Law Firm’s Social Media Presence?

Here are 7 Things You Must Know First

Here are the 7 Social Media ‘Must-Knows’ for Your Law Practice

1. Get your law practice on the Social Media accounts; Facebook, Twitter, and LinkedIn are a few.
2. Be aware that each social media accounts must be treated differently, as you are targeting a unique audience with each account.
3. Be patient: You won’t see results over night. It takes time, consistency, and frequency to build trust (aka a following) in Social Media — just like with any relationship.

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Likester: The Law Firm Popularity Odometer

Have you ever wondered why your fabulous Facebook page, replete with a detailed list of your legal services, isn’t ‘Liked’ by all? What is separating you from the most popular law firm / attorney? First and likely last, the firm has probably hired a social media expert to maneuver through the ever-changing world of new media. With you concentrating full-time on your practice, it is difficult to give your social media efforts (blog, Facebook, LinkedIn, Twitter…) the TLC they require.

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I’m a Professional – I Don’t Need to Blog… Do I?

I’m a Law Firm / Professional Services Corporation — Why Do I Need to Blog?

Lawyers and other licensed professionals utilize blogs to enhance their reputation, provide current awareness, and to increase business.

 Today’s business climate has adapted to the new media approach and your clients — consumers and executives alike — are connecting with other progressive professionals via social media.

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