Many of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media campaign. And a recent study, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget, Inside Counsel and Zeughauser Group, shows that we are on the right track (and even a few laps ahead).
To learn more about social media usage by in-house counsel, including blog readership, read on. If these stats convince you (and rightfully so) that it’s time for you / your law firm to build your web presence, we’re ready to help.