Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of…
At WebPresence, Esq. we lead by example. Unlike some legal marketing companies, where you can’t really be sure who you are dealing with and if this mystery person should really be trusted with your law firm’s reputation, WebPresence, Esq. believes in a personal, hands-on approach. What’s more, we don’t offer any services that we don’t…
WebPresence, Esq.’s founder, Kristen Marquis (who is also an active attorney), authored an article for California Lawyer magazine on the ethical issues lawyers face when engaging in and on Social Media. As every practicing attorney knows, there are strict guidelines surrounding ‘advertising’ and ‘soliciting’ that a lawyer must adhere to in order to avoid the…
The Yellow Pages are so 1999. Even television as we once knew it has changed: 42% of home televisions are now equipped with digital recording systems that allow them to fast forward through commercials. Attorneys and law firms of all sizes have to accept that the business development landscape has changed and Social Media is…
Every time I visit with a fellow attorney to discuss WebPresence, Esq. and how we can build his or her legal practice, I raise the issue of ethics. Most of the time, lawyers are keen to discuss this very relevant topic, as finding oneself on a state bar’s professional misconduct list is the last thing…
As any Social Media expert can attest, building your Social Media followers is really only the first step when it comes to social media marketing. The challenge is to keep your Social Media followers interested and engaged long after they click the “Follow” or “Like” button. Many law firms haven’t figured out this part of the…
Interested in taking your practice to the next level? As you probably know by now, you cannot overlook the Internet for business development purposes. Read on to learn the 7 Steps of A Successful Social Media Campaign… STEP 1: Determine Your Target Market Who are you looking to connect with? New clients? Other lawyers? Thought-leaders…
Ever wonder who’s really using the various Social Networking sites; such as LinkedIn, Facebook, and Twitter? We thought so. As you can see, it’s not just tweens. In fact, isn’t time your law firm is reaching your target audience (30 – 55 year olds)? WebPresence, Esq. is a cutting-edge Web Presence Management company built by…
We’ve all heard the LinkedIn hubbub — how it enables two professionals who would likely never have the opportunity to meet in person to connect in a mutually beneficial way; and for lawyers specifically, how it can create a strong referral network that crosses state lines (a little interstate commerce never hurt anybody). But the…
Like many attorneys unaccustomed to the fast-paced, stereotypically-teenaged world of social media, you’re probably wondering what, if any, effect LinkedIn or Twitter or YouTube (to name a few) will have on your practice’s bottom line. You are interested in developing your practice, strengthening your local (and maybe not so local) reputation, and bringing in new…