With legal blogging for business development all the rage, it’s important for lawyers to remember that the goal of the blog is twofold: educate (the public) and encourage (new clients to call). Many lawyers, and those who write content on their behalf, are so concerned about ‘building content’ or/and ‘increasing SEO’ that they dismiss quality…
WebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective…
You’ve finally decided to join many of your fellow attorneys in the constantly changing world of online networking and business development. Congrats! Now that you have search optimized profiles on LinkedIn, Facebook, Twitter, and Google+, it’s time to start ‘engaging’ and really building that professional network. To maximize your reach, establish yourself as a thought…
Many of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media…
Times, they are a changin’. As many lawyers who employ SEO companies to increase their search results rankings are learning, Google can’t be bought. Panda and Penguin, two updates for the much-discussed Google algorithms for determining search result placement, brought down many law firms last year when the updates started to penalize companies that purchased…
WebPresence, Esq.’s founder, Kristen Marquis (who is also an active attorney), authored an article for California Lawyer magazine on the ethical issues lawyers face when engaging in and on Social Media. As every practicing attorney knows, there are strict guidelines surrounding ‘advertising’ and ‘soliciting’ that a lawyer must adhere to in order to avoid the…
As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools…
If you’re a practicing attorney, you’ve likely been approached by a legal marketing company that promises to help you build your Social Network. And while having a large number of followers can be important, in the legal word, it is about quality not quantity. In order to be effective, your marketing team must be aware…
Networking may be one of the hardest tasks for a busy attorney. It takes time, effort, and know-how to network in-person. Thankfully, if you’ve realized the value of networking, there are some apps that make the job a lot easier. Or shall we say: there’s an app for that! Five of them in list this. And…
Many attorneys are [wisely] concerned about the ethical considerations that go along with having active Social Media accounts, including blogs. With the power to seriously mess with a lawyer’s ‘active and in good standing’ status, the State Bar is not a group to be messed with. As licensed attorneys, the Social Media professionals at WebPresence, Esq.…