Legal blogging (i.e. content marketing) cannot be overlooked for attorneys looking to compete in today’s digital world. Whether the objective is purely SEO (driving potential new clients to your website), thought leadership (establishing oneself as a go-to in a particular practice area), or a combination of the two, fresh content is the way to get…
For lawyers looking to take their practice to the next level, attorney and legal marketing expert Kristen Marquis Dennis has the answer. Join her on Tuesday, July 28 as she shares how to effectively and ethically utilize social media for business development with The Esquire Network. During this educational, interactive, and informative MCLE presentation, Kristen…
Ahhhh… Referrals. It’s probably safe to say there isn’t a successful professional out there who doesn’t appreciate the value of a good referral. More powerful than a Facebook ad or Avvo rating, a referral from a trusted colleague can be the determining factor for the decision-maker in need of your professional services. Unfortunately, the number…
A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. Facebook vs LinkedIn When it comes to professional networking, LinkedIn…
It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has…
In today’s business climate, almost every attorney (those working for the government aside) needs to be a rainmaker. This requires a level of social interaction many lawyers are not comfortable with, or excited about. Unfortunately, however, social networking for lawyers can no longer be avoided. Social networking is a dual-edged sword. On one side, you…
Networking may be one of the hardest tasks for a busy attorney. It takes time, effort, and know-how to network in-person. Thankfully, if you’ve realized the value of networking, there are some apps that make the job a lot easier. Or shall we say: there’s an app for that! Five of them in list this. And…
More and more lawyers and law firms are seeing the importance of having an active, engaging presence on the various Social Media networks. With so many out there, it can seem a bit overwhelming — where does a lawyer looking to bring in a few new clients begin? With calling the experienced attorneys turned Social…
Social Media is not just for tweens. From properly managed blogs to Twitters accounts breaking legal stories and YouTube channels teaching potential clients about their rights, Social Networking is enabling law firms of all sizes to connect with potential clients, referral sources, and expand their reach. In today’s competitive legal market, it’s not enough to…
Every time I visit with a fellow attorney to discuss WebPresence, Esq. and how we can build his or her legal practice, I raise the issue of ethics. Most of the time, lawyers are keen to discuss this very relevant topic, as finding oneself on a state bar’s professional misconduct list is the last thing…