Just a few years ago, people turned to the Yellow Pages and word of mouth for information about lawyers. Today, over 55% of your potential clients use the Internet to research you (or any lawyer). Word of mouth is still important, but don’t think that even with a glowing referral, you aren’t being vetted online before you get the call.
That being said, reviews are now an accepted part of online life. Consumers looking for restaurants, dentists, caterers or law firms now turn to sites such as Yelp.com and the various social media networks for detailed ratings and information. They can even post reviews directly to your Google+ Local profile and Avvo profile!
So what do you do if someone has written a negative review about you or your law firm? How do you manage your online reputation in an effective, strategic manner? Read on for a few tips on online reputation management for lawyers.Details