Every time I visit with a fellow attorney to discuss WebPresence, Esq. and how we can build his or her legal practice, I raise the issue of ethics. Most of the time, lawyers are keen to discuss this very relevant topic, as finding oneself on a state bar’s professional misconduct list is the last thing…
Join co-sponsor WebPresence, Esq. as we build new professional relationships and strengthen old ones at the Santa Monica Bar Association’s upcoming event. And earn 2/5 hours of MCLE credits in the process! Any questions about reserving your space, please do not hesitate to contact us. This is a wonderful opportunity to connect with legal professionals in the…
As any Social Media expert can attest, building your Social Media followers is really only the first step when it comes to social media marketing. The challenge is to keep your Social Media followers interested and engaged long after they click the “Follow” or “Like” button. Many law firms haven’t figured out this part of the…
Interested in taking your practice to the next level? As you probably know by now, you cannot overlook the Internet for business development purposes. Read on to learn the 7 Steps of A Successful Social Media Campaign… STEP 1: Determine Your Target Market Who are you looking to connect with? New clients? Other lawyers? Thought-leaders…
Ever wonder who’s really using the various Social Networking sites; such as LinkedIn, Facebook, and Twitter? We thought so. As you can see, it’s not just tweens. In fact, isn’t time your law firm is reaching your target audience (30 – 55 year olds)? WebPresence, Esq. is a cutting-edge Web Presence Management company built by…
We’ve all heard the LinkedIn hubbub — how it enables two professionals who would likely never have the opportunity to meet in person to connect in a mutually beneficial way; and for lawyers specifically, how it can create a strong referral network that crosses state lines (a little interstate commerce never hurt anybody). But the…
Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’ According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized”…
Like many attorneys unaccustomed to the fast-paced, stereotypically-teenaged world of social media, you’re probably wondering what, if any, effect LinkedIn or Twitter or YouTube (to name a few) will have on your practice’s bottom line. You are interested in developing your practice, strengthening your local (and maybe not so local) reputation, and bringing in new…
Still questioning the impact of Social Media, specifically a ethically-sound, informative blog on your legal practice? Wonder no more… According to Hubspot’s The 2012 State of Inbound Marketing, blogs and LinkedIn (a fabulous tool for disseminating your blog posts) are the top two online media accounts for generating new business. The report shows that 57% of companies with a…
Here are 7 Things You Must Know First Here are the 7 Social Media ‘Must-Knows’ for Your Law Practice 1. Get your law practice on the Social Media accounts; Facebook, Twitter, and LinkedIn are a few. 2. Be aware that each social media accounts must be treated differently, as you are targeting a unique audience…