4 SEO Tips for Lawyers

In today’s competitive market, every attorney needs to be a rainmaker. From the solo attorney to the junior associate climbing the ladder to the managing partner who relies on his book of business, lawyers have seen that one way to secure your position within your firm / steady your stream of revenue is online marketing.

The numbers vary according to the report, but one truth remains steady: prospective clients turn to a search engine (Google most often) as their first source for finding and vetting attorneys. So how can you take advantage of the world wide web to build your practice?

First, it is important to understand the goal of your online marketing campaign. It is to drive new clients to your site? Strengthen your online presence so that referrals don’t have a choice but to call? This post will discuss the first objective (which will also benefit the second): lead generation. To learn more about the second, how to build your brand, click here.

What is SEO?

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Why Social Media Isn’t Working for Your Law Firm

If your law firm / legal services business is active on social media and it isn’t bringing you new business, something isn’t right. With 2 billion active social media accounts across the world, you should, from a strictly statistical standpoint, be able to reach the person behind at least one of them… So if you aren’t, and if social media is driving leads to your business, it begs the question:

Why isn’t social media working for you?

Read on for five common reasons why your social media marketing campaign is failing to generate leads and grow your practice.

1. You’re Not Advertising on Facebook.

We hate to be the bearer of bad news, but to get the maximum impact on Facebook these days, you may need to consider paying for a stronger presence. With 890 million active daily users, Facebook is the social media king. Your prospective clients spend more time on Facebook than on search, email, and mobile gaming combined. Therefore, depending on your practice and/or business goals, merely having an ‘organic’ presence on Facebook may not be enough to generate the new business you are hoping to bring in.

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TEN Presents: Kristen Marquis Dennis on Social Media for Lawyers

For lawyers looking to take their practice to the next level, attorney and legal marketing expert Kristen Marquis Dennis has the answer. Join her on Tuesday, July 28 as she shares how to effectively and ethically utilize social media for business development with The Esquire Network.

During this educational, interactive, and informative MCLE presentation, Kristen will share tips on how to use social media and the internet to strengthen your marketing efforts and grow your practice. Join Kristen for a discussion on how to brand yourself and/or your practice; create a social media campaign (i.e. LinkedIn, Facebook, Google+, Twitter, YouTube) that drives leads to your website; write blog posts that establish you as a thought leader in your practice area; and more.

In our digitally based world, a strong web presence is not a luxury, it is a necessity.

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Tweeting Lawyers: Follower Insights & Best Times to Tweet

Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading…

Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers:

  • income
  • geographic location
  • education history (including where they went to school)
  • profession
  • phone carrier
  • interests
  • purchasing behavior
  • and more.

What does this mean for a lawyer looking to create an effective social media marketing campaign? Business development is about to get a whole lot more targeted.

Using Twitter’s audience insights (access yours here), a savvy lawyer can take this valuable information all the way to the bank.

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The Thank You Plus: The Key to Maintaining Referral Relationships

Ahhhh… Referrals. It’s probably safe to say there isn’t a successful professional out there who doesn’t appreciate the value of a good referral. More powerful than a Facebook ad or Avvo rating, a referral from a trusted colleague can be the determining factor for the decision-maker in need of your professional services.

Unfortunately, the number of individuals who ask friends and trusted colleagues for attorney referrals is on the decline.

Percentage of people who ask friends and relatives for attorney referrals:

2005 – 65%

2014 – 29%

This means that the competition for referral business is tough out there! It is safe to say that other professional services providers (consulting, litigation services, mediators, business coaches, etc..) are in the same boat. So the BIG question is:

What are you doing to keep those valued referrals coming?

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OCBA & OCWLA Present: Marketing, Social Media, & Biz Dev For Lawyers

Join attorney, social media expert, and seasoned speaker Kristen Marquis Dennis of WebPresence, Esq. for a not-to-miss presentation brought to you by the Orange County Women Lawyers Association and the Orange County Bar Association. During this educational, interactive, and informative lunchtime presentation Kristen will share tips on how to strengthen your marketing efforts and grow…

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Facebook for Lawyers

A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience.

Facebook vs LinkedIn

When it comes to professional networking, LinkedIn has shown its effectiveness in maintaining and developing new spheres of influence.  However, using Facebook effectively can help you achieve the same results while also creating meaningful personal and business relationships and strengthening your firm’s brand.

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Making it Rain: Marketing and Social Media MCLE Seminar for Lawyers

Join attorney and social media expert Kristen Marquis Dennis on May 19 at the Beverly Hills Bar Association for an informative, interactive presentation on marketing, social media, and business development for lawyers. This seminar qualifies for 1 hour of Ethics MCLE.

It’s a modern reality that a majority of us (your potential clients included) spend over 1.7 hours a day on social networks. This seminar will discuss how to use effectively and ethically utilize social media (i.e. LinkedIn, Facebook, Google+, Twitter, YouTube) to promote your law practice and drive leads to your website, highlight the importance of online review sites and how to monitor them; the necessity of blogging; and more.

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