Kristen Marquis, attorney at law and founder of WebPresence, Esq. is often asked to speak at law firm retreats and at CLE seminars on the topic of social media ethics for lawyers (her area of expertise). In this fun radio interview with Miranda McCroskey of Lawpreneur Radio, Kristen and Miranda discuss Kristen’s path to social…Details
Kristen Marquis, Attorney at Law and founder of WebPresence, Esq., recently wrote an article on Social Media Ethics for Lawyers for the State Bar of California’s Continuing Education of the Bar (CEB) program. The article, which can be found in the California Business Law Practitioner, Summer 2014 edition, discusses the ethical ins and outs of…Details
Lately, there’s been a bunch of noise about dangers of “ghostwritten” legal blogs. Apparently, no one is safe and practicing attorneys are supposed to stop focusing on their practice to take time out to write informational, educational blog posts, engage on social media, and otherwise not bill out for their time. After weeks of reading about this, particularly rants by an individual who profits from having attorneys ‘write’ their own blogs, I decided to share my own thoughts on this matter, as both an attorney and the founder of a company who writes legal content on behalf of lawyers.
Argument #1 – Bad ContentDetails
Need of few of those hard-to-get Legal Ethics MCLE credits? Interested in learning how to use social media to increase your web presence, grow your law practice, and become a go-to resource for media, potential clients, and other attorneys? Well have we got the perfect solution for you: an online webinar discussing social media for…Details
Here are 5 common SEO mistakes to avoid.
1. Duplicate Content
Duplicate content in the context of search engine optimization (SEO) means the same content on more than one webpage (URL) within same or different domain (web site). Search engines can’t decide which content to index, eventually not showing either page in search results. Where do many attorneys get in trouble with this issue? Practice Areas. This can be avoided with properly-drafted content written by attorneys.Details
Yelp is the most trusted online review site for lawyers. This powerful statement comes from a recent survey by Software Advice (an online evaluation company for legal software) that shows how prospective clients use online review sites before hiring a lawyer. Other notable findings:
- 58% of individuals surveyed would turn to Yelp first to find and/or research a lawyer.
- The most important information to prospective clients is quality of service and years of legal experience.
- 70% of prospective clients will travel further to see an attorney with better online reviews.
Is your law firm’s website bringing you new clients? If you cannot answer with a resounding “YES!” it’s time to mix things up. Your web marketing team should be working closely with you to ensure that:
- You are directing quality traffic to your site
- Your website engagement is always on the rise
- You are turning visitors into clients
- Google’s various algorithm updates have not dropped you from your place on search engine rankings
SEO, SEM, G+… The list of social media acronyms seems to be endless — and more pop up every day! The next time you meet with your marketing team or web designers, be prepared with this handy list of 40 social media acronyms every lawyer with an online presence needs to know. 40 Social…Details
If you are a regular reader of our blog, or follow us on Twitter or LinkedIn or Facebook or Google+, you know just how important Google+ and Google Authorship is for lawyers looking to increase their online presence. One of the perks of Google Authorship is the avatar (i.e. your headshot) that shows up next to links associated with your Google account, which means instant facial recognition, increased search engine rankings, more clicks, and on and on… But if you have Googled yourself lately, you may have noticed that your Google+ photo (and other identifying information) has disappeared from the search results.
So what’s happening? Read on to learn how to regain your powerful online presence.Details
Are your law firm’s social networks garnering the kind of attention that actually brings in new business / connects you with thoughts leaders / expands your referral network? Why not?! If you are devoting the time and expense to maintaining an active online presence, you want to see a return on your investment, don’t you?
Read on for 5 tips on how to make sure your law firm’s web presence is buzzworthy and profitable.
1. Understand Your Audience.
Understanding who your audience is and what they are looking for will put you leaps and bounds in front of your competition. While this tip is Marketing 101, many lawyers think like lawyers, not like their prospective client base.
Some questions to ask yourself when you’re tweeting, blogging, Facebooking, etc.. include:
- What are the needs of my community?
- What questions are they asking online and how can my content help answer these questions?
- What types of content make the biggest impact with my audience: Text, video, images?
- When and where are they most likely to be active on social media?
- What types of content are they most likely to share?
2. Hit a Nerve.
Is your blog post touching on a hot legal issue? Current event or tragedy? Timely, relevant content is everything, especially to Google. Incorporate an element of analysis into your commentary and watch as people respond and relate to you.Details