Tips for Turning Website Visitors Into Clients

In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you.

What do the most effective legal websites offer? High conversion rates, referring to the percentage of website visitors who take a desired action. In the case of legal websites, the most common desired actions are generally 1) phone calls and 2) contact form messages.

So how do you increase the conversion rate, and subsequently, the ROI for your website? Keep reading for 3 tips on building an effective legal website…

1. Include action language

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Mastering the Art of Facebook Advertising for Lawyers

These days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is ideal for every attorney / law firm. It’s crucial that you are spending your time on the social media sites that contribute client development. If you’re confused about which social networks are right for you, give our team of legal marketing experts a call.

But back to Facebook… If you have determined that having a strategic presence on the social networking giant will provide you with a sharp return on your marketing investment, it’s time to consider Facebook ads. Unfortunately, organic reach is declining as paid ads increase and, generally speaking, law firm pages don’t attract the kind of cult following seen with your favorite band or indie actor, meaning you have to be proactive about driving prospective clients to your business page instead of hoping they come to you.

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Quality Content: Does It Matter?

What many attorneys don’t get is that when it comes to content marketing (i.e. blogging), it is not just about quantity. In fact, quality is just as important. Google and the other search engines are getting smarter when it comes to sniffing out real, relevant content over mass-marketed, generic words that don’t provide the searcher with the answers they are looking for. And if your content isn’t getting pulled up in search results, what’s the point?

Like you, we stumble across many law firm blogs that are clearly written by someone with very little (if any) understanding of the area of law on which they are writing. Or worse yet, blog posts that are clearly not unique to that firm. The content looks canned, unoriginal, and, essentially, cut and pasted from one law firm to another (with a few words changed here and there, such as the firm name and geographic location). Engaging in this type of content marketing by placing these types of blog posts on your website might save you a few books in the short-run, but will kill your online marketing strategy in the long run. Don’t believe us? Just ask Google.

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New Year, New Website: Website Design Trends for 2016

If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile websites. That’s right, the mobile trend has not gone away.

For law firms and legal services businesses, your marketing objectives will not be the same as the local pita place down the street or your best friend’s orthodontics business. Your marketing campaign needs to be engaging, strategic, and, most importantly, professional (for lawyers, this includes ethically-sound). And every good marketing campaign starts with an expertly designed website.

So what does the modern website need to incorporate?

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Why Using Your Headshot on LinkedIn is Necessary

For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).

Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.

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We’re Hiring – Marketing Manager

We’re hiring — again! If you, or someone you know, is a good fit for the Marketing Manager job below, please get in touch with us!

Job Description

As a marketing manager with a sales focus, you will have a direct impact on driving our customer growth every day. You will be the point of contact for clients and will also be our internal expert on the competitive landscape and help optimize our sales process and collateral. In short, you will give our sales team an even more competitive edge.

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Google+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

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Making Facebook Work for Your Law Firm

“I hate Facebook.” “I don’t understand the point of Facebook.” “Facebook is for photos of babies and grandbabies.” These are a few of the most common excuses we hear from attorneys as to why their law firm doesn’t need to be on Facebook, the world’s largest social network and a search engine unto its own. As it stands, these attorneys are more and more becoming the minority.

According to SocialTimes, almost 2/3 (almost 66%) of the top 50 law firms in the US have Facebook pages (yes, a majority of the most respectable and most successful law firms in the country on Facebook) and they use the platform as a way to engage with current and potential clients. When smartly integrated into your overall legal marketing campaign, Facebook and the other social media platforms are an effective way for lawyers to get in front of your target audience – and stay there.

How Can Facebook Help Increase Business for My Law Firm?

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