New Year, New Website: Website Design Trends for 2016

If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile websites. That’s right, the mobile trend has not gone away.

For law firms and legal services businesses, your marketing objectives will not be the same as the local pita place down the street or your best friend’s orthodontics business. Your marketing campaign needs to be engaging, strategic, and, most importantly, professional (for lawyers, this includes ethically-sound). And every good marketing campaign starts with an expertly designed website.

So what does the modern website need to incorporate?

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Why Using Your Headshot on LinkedIn is Necessary

For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).

Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.

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We’re Hiring – Marketing Manager

We’re hiring — again! If you, or someone you know, is a good fit for the Marketing Manager job below, please get in touch with us!

Job Description

As a marketing manager with a sales focus, you will have a direct impact on driving our customer growth every day. You will be the point of contact for clients and will also be our internal expert on the competitive landscape and help optimize our sales process and collateral. In short, you will give our sales team an even more competitive edge.

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Google+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

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Making Facebook Work for Your Law Firm

“I hate Facebook.” “I don’t understand the point of Facebook.” “Facebook is for photos of babies and grandbabies.” These are a few of the most common excuses we hear from attorneys as to why their law firm doesn’t need to be on Facebook, the world’s largest social network and a search engine unto its own. As it stands, these attorneys are more and more becoming the minority.

According to SocialTimes, almost 2/3 (almost 66%) of the top 50 law firms in the US have Facebook pages (yes, a majority of the most respectable and most successful law firms in the country on Facebook) and they use the platform as a way to engage with current and potential clients. When smartly integrated into your overall legal marketing campaign, Facebook and the other social media platforms are an effective way for lawyers to get in front of your target audience – and stay there.

How Can Facebook Help Increase Business for My Law Firm?

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Blog Topics for Lawyers

Legal blogging (i.e. content marketing) cannot be overlooked for attorneys looking to compete in today’s digital world. Whether the objective is purely SEO (driving potential new clients to your website), thought leadership (establishing oneself as a go-to in a particular practice area), or a combination of the two, fresh content is the way to get in front of your target audience.

So now that you’re convinced you have to blog for business development, you’re probably curious as to where you start.  One of the most popular questions we are asked by lawyers is “what do I write about?!” If you’re like most attorneys we know, you have the content at your fingertips.

Blogging ideas for lawyers

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2015 Report on Local Search Engine Ranking Factors for Lawyers

Search engine rankings are big business for attorneys looking to generate leads online. If you’re not on Page 1 of a search result, you can pretty much forget about being found online (80% of online searchers don’t go past Page 1 to find what they’re looking for). From content marketing to SEO to PPC to social search, there does not seem to be a shortage of opportunities to increase a law firm’s online ranking. The big question is: Is what you’re doing working?

Moz, a web-based company dedicated to studying the science of search, recently released their 2015 Local Search Engine Rankings Factors report. This report indicates that, not surprisingly, Google places more weight on certain factors than others… So what are those factors and how can you improve your law firm’s search engine ranking?

Google Local

First, there’s Google Local (your Google+ profile). Many attorneys are interested in marketing their services to a specific geographic area. You would, therefore, likely be most interested in how your site ranks among the top 3 local search results for search terms relevant to your practice area(s) and location(s). According to Moz, what Google is most likely to look at when determining Google Local placement is:

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Advanced Depositions Presents: Grow Your Law Practice Using Social Media and the Web

Orange County Lawyers & Legal Professionals: Join attorney and social media marketing expert Kristen Marquis Dennis, Founder of WebPresence, Esq., for an educational, interactive, and informative presentation on how to strengthen your marketing efforts and grow your law practice.

It’s a modern reality that a majority of us, your potential clients included, spend over 1.7 hours a day on social networks. Join Kristen for a discussion on how to:

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How Much Does Your Marketing Cost You Per Client?

As we have discussed in this blog ad infinitum, online marketing is a must for the modern day attorney. Whether you strategy is lead generation or thought leadership, the world wide web offers unlimited opportunities for business development for lawyers. It’s about putting together the right campaign to help you / your law firm achieve your goals.

At WebPresence, Esq., our marketing strategists are former attorneys. This gives us a leg up, as not only do we understand your law practice, we understand the legal marketplace. We will not suggest that you engage in a form of marketing that will not work for your practice or help you achieve your specific goals. We will also work with you to ensure that your marketing efforts makes financial sense.

Which brings us to two big questions:

How much does each lead costs you? And how much does it cost you to get a new client?

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