As we’ve talked about, social media is not just a passing phase. Indeed, it’s become one of the most popular forms of social interaction across the world. Any personal feelings about social media aside, for professional reasons, your law firm / legal services business needs to be in front of potential and current clients, or…
In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you. What do the most effective legal websites offer? High conversion rates, referring to…
These days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is…
If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile…
It’s November, which means the Holidays are just around the corner… Do you have your holiday marketing strategy in place? With a 90+% open rate (aka lots of eyeballs on your marketing piece, thinking about you), we suggest a professionally designed holiday card. A card that the recipient can easily associate with you and one…
Are you in the process of starting a new firm? Refreshing an existing firm’s look? Branding is a crucial element in the law firm marketing cycle and the first step in creating a strong web presence. You have three seconds to capture a new client using the right combination of colors, design, and user-appeal. The…
Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading… Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers: income geographic location education history (including where they…
A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. Facebook vs LinkedIn When it comes to professional networking, LinkedIn…
Join attorney and social media expert Kristen Marquis Dennis on May 19 at the Beverly Hills Bar Association for an informative, interactive presentation on marketing, social media, and business development for lawyers. This seminar qualifies for 1 hour of Ethics MCLE. It’s a modern reality that a majority of us (your potential clients included) spend…
On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted. Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of…